Project Overview:
Minna is a fashion e-commerce platform tailored for Indian brands. Unravler Media fully reimagined Minna’s digital identity, delivering a sleek, luxury-focused interface. The new site features a clean, modern aesthetic with high-resolution imagery, refined typography, and a bold color palette – every detail is crafted to evoke a premium shopping experience.
Premium, Modern Design: A minimalist interface with aspirational visuals and intuitive navigation. This aligns with the MINNA template’s ethos of “premium design that captivates your audience and drives sales”, ensuring Minna stands out at first glance.
Trust-Building Layout: Strategic placement of customer testimonials, secure-payment badges, and clear policies enhances credibility. Research shows nearly half of users judge a business by its website design, so these elements make the brand feel reliable and authentic.
Seamless UX & Conversion Focus: A mobile-first, lightning-fast shopping flow keeps users engaged. Sites with outstanding UX can see up to 400% higher conversions, and Minna’s streamlined user journey (with prominent calls-to-action and frictionless checkout) is engineered to tap into this uplift.
Together, these enhancements create a unified, high-end digital storefront. The result is a seamless customer experience that builds brand credibility and drives sales, setting a new benchmark for fashion e-commerce in India.
Objective:
Unravler Media set bold objectives for Minna’s redesign:
Elevate Brand Positioning: Transform Minna’s identity into an aspirational luxury brand. The clean, modern aesthetic reflects global fashion standards, echoing the MINNA template’s promise of a “premium design” that captivates customers.
Build Trust & Credibility: Infuse the site with clear trust cues (customer reviews, security badges, transparent policies). Nearly half of visitors judge credibility by a site’s design, so every element was chosen to make Minna feel reliable and authentic.
Maximize Conversions: Design a frictionless user journey. The site is fully responsive (mobile-friendly sites boost purchase intent by ~67%) and lightning-fast. Intuitive navigation and a streamlined checkout target the ~4× conversion lift that excellent UX can deliver.
Set a New Industry Benchmark: Position Minna as a trendsetter in India’s online fashion scene. By blending premium design with world-class UX, our goal is to propel Minna onto the international stage, proving that Indian e-commerce can rival global platforms in both style and performance.
